The retailer announced the move on 22 September, ahead of a launch window rather than a fixed opening day. Shoppers will be able to find products through creator videos, Best Buy's shop page and TikTok's shopping surfaces without leaving the app; eligible purchases can be returned to a Best Buy store or sent back by mail.
Best Buy already operates a creator programme launched in April 2025, with commission-earning storefronts and tools for following product performance. The TikTok expansion adds an in-app purchase route to that creator-led discovery model, while the retailer remains responsible for fulfilling orders.